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    Title Style Guide
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  <%=
  """
  The title's primary purpose is to **make people want to listen**. Its secondary purpose is to **be memorable** so that people can easily refer to it. Finally, it's always nice when a title includes search-friendly keywords to feed The Algorithms. Guidelines:

  - Always write titles in sentence case. They're more conversational/informal than title case, and read better in creative forms.
    - Yes: So you have an AI model, now what?
    - No:  So You Have an AI Model, Now What?
  - Strive to create interesting, playful titles whenever possible
    - Drupal is a pretty big deal
    - What up, docs? 🥕
    - Kubernetes brings all the Cloud Natives to the yard
    - Fantastic bugs and how to squash them
  - Include prominent names/projects/companies when applicable
    - The Great GatsbyJS
    - UBER and Intel’s Machine Learning platforms
    - The impact of AI at Microsoft
  - Sometimes interesting is tough to achieve. Fall back to descriptive
    - Segment's transition back to a monorepo
    - Rebuilding Exercism from the ground up
  - As a last resort, a comma-separated list of topics _works_ (but kinda sucks)
    - Code Cartoons, Rust, WebAssembly
    - Curl turns 20, HTTP/2, QUIC
  - Phone a friend! The best titles are often created collaboratively. We love working together to 'birth' a great title.
  """ |> SharedHelpers.md_to_html() |> raw() %>
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<div class="ui small modal subtitle-guide">
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    Subtitle Style Guide
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  <%=
  """
  The purpose of the subtitle is to provide further clarity or additional information about the show. Guidelines:

  - This is the perfect place for themes/sub-shows
    - get Fully Connected with Chris and Daniel
  - When referring to hosts or panelists, use first name only
    - with Safia, Nick, Chris, and KBall
    - with Adam and Jerod
  - When referring to guests, use full name (and sometimes title if it's relevant)
    - with Matz, the creator of Ruby
    - with Corey Sanders and Steve Guggenheimer
  - In the case where the episode title includes 'with', use 'featuring' in the subtitle
    - Untangle your GitHub notifications with Octobox... featuring Andrew Nesbitt and Ben Nickolls
    - Finding success with AI in the enterprise... featuring Susan Etlinger
  """ |> SharedHelpers.md_to_html() |> raw() %>
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